How can measure the success of SEO strategy?

How can measure the success of SEO strategy?

Measuring the success of your SEO strategy is important to evaluate your efforts and optimize your results. There are many ways to measure SEO success, but the most common ones are:

•  Organic traffic: This is the number of visitors that come to your website from search engines without paying for ads. Organic traffic is a good indicator of how well your website is ranking and attracting relevant users. You can use Google Analytics to track your organic traffic over time, filter out branded queries, and compare different time periods. You can also use Google Search Console to see the performance of your website in Google search results, such as clicks, impressions, click-through rate, and average position

•  Keyword positions: This is the ranking position of your website for specific keywords in the search results. Keyword positions show you which keywords are driving traffic to your website and how competitive they are. You can use tools like Ahrefs or Rankz to track your keyword positions over time, see how they change with algorithm updates, and identify new keyword opportunities

•  Conversions: This is the number of desired actions that users take on your website after coming from search engines, such as signing up, buying, downloading, or contacting you. Conversions are the ultimate goal of SEO, as they represent the value and ROI of your organic traffic. You can use Google Analytics to set up conversion goals and track how many conversions are coming from organic traffic, what is the conversion rate, and what is the revenue or value per conversion

•  User behavior: This is how users interact with your website after landing on it from search engines, such as how long they stay, how many pages they visit, how often they bounce, and how satisfied they are. User behavior metrics can help you understand the quality and relevance of your organic traffic, as well as the user experience and satisfaction of your website. You can use Google Analytics to measure user behavior metrics such as time on page, pages per visit, bounce rate, exit rate, and satisfaction score

These are some of the ways to measure SEO success and results. By tracking these metrics regularly and analyzing them in relation to your SEO goals and strategy, you can evaluate your performance and identify areas for improvement. If you want to learn more about SEO measurement and tracking, you can check out these resources:

•  Measuring & Tracking SEO Success [Beginner's Guide to SEO] - Moz

•  How to Measure SEO Performance & Results (The Right Way) - Ahrefs

•  How to Measure and Track SEO Success | Cleverism

•  How to measure SEO success - Rankz